Salt Lake City Recruiters Recommend Perfecting Your Elevator Pitch
Salt Lake City Recruiters know that making a professional connection can happen anytime, anyplace, and in several ways. Some of the best communication opportunities can happen in the most unlikely places. The best example of this is the classic “elevator pitch.” The term was first coined to describe a scenario of a chance meeting with someone important in an elevator. The goal of an elevator pitch is to deliver a clear, concise message within the time it takes to ride an elevator–about two minutes. A successful pitch can lead to an exchange of business cards or a desire to continue the conversation outside the elevator.
In an age of instant gratification and short attention spans, the concept of creating an impression in two minutes or less is even more powerful. Chance meetings can happen anywhere, not just elevators. The short duration of an effective elevator pitch is perfectly suited for social media interactions. Salt Lake City Recruiters say that some of the best talent can be discovered in these chance meetings, so they’re advising their clients to be ready.
Salt Lake City Recruiters say the best elevator pitch follows four easy steps
Step 1 – K.I.S.S.
Keep It Super Simple! Your message should be professional, but simple enough that it can be understood by anyone, regardless of their education level. K.I.S.S. means replacing complex concepts and jargon with simple terms that anyone can appreciate. A simple, clear elevator pitch communicates your message in a way that avoids misinterpretation or confusion.
Step 2 – Know your stuff
Know your stuff. After your elevator pitch, be prepared to answer any follow-up questions. This means doing your research and tailoring your message to the audience. Communicating your knowledge of any particular subject can be a challenge in a chance encounter, but it will be easier on LinkedIn or other social media sites where you have a better idea of the subjects and information of interest to your intended audience.
Step 3 – Use a soft sell
When time is limited, you need to highlight your unique abilities and accomplishments and the value you can add to the organization. Describing your assets without overtly selling yourself leaves a lasting impression. Executives appreciate candidates who know how to subtly sell the value proposition, especially when done in a way that shows they can blend nicely into the goals and culture of their organization.
Step 4 – Follow up immediately
Timely follow-up via phone, text, or social media keeps you and your elevator pitch from being quickly forgotten. Regardless of the situation (i.e. business prospect, potential candidate, or a budding friendship), following up a day or two after the initial meeting shows your interest and professionalism. This can make the difference between becoming a memorable, desirable candidate or one that is quickly forgotten.
Perfecting your elevator pitch can make a HUGE difference in how effectively you communicate in a short amount of time. The spontaneous interaction lets you create a soft-sell opportunity, one that gets you noticed especially if you follow up shortly thereafter. An elevator pitch lets you take a variety of social situations and turn them into an opportunity to be the next great asset to their organization.