In order to attract top talent, employment branding on your website is key. Your website often is the first impression a candidate has of your company – make sure you put your best food forward. Although updating your site can be easy, take the time to carefully consider how your site presents your company to potential employees. Be sure you make changes that help you stand out to the candidates you want to reach. Below are a few tips from some of the best Salt Lake City recruiters on how to enhance your website from an employment branding perspective.

If your website hasn’t changed in at least two years, your first assignment is to give the website an updated look and update content when needed. Top candidates want to work for a company that aims to stay relevant, fresh, and forward-looking.

Make sure that your website links people to your organization’s social media pages to increase the traffic to the company’s Facebook, Instagram, Twitter, and LinkedIn pages. Be sure to post relevant content, photos, and links on these outlets that help paint a picture of the company’s personality.

If your website has broken links, incorrect information, or other red flags to the user, Salt Lake City recruiters say this could create a bad impression with top-level candidates. Broken elements on your site may look like a symptom of larger organizational problems. Show candidates that you care about details.

Candidates tend to visit three pages when researching the company. Make sure these pages will be attractive to talented applicants:

This page is a person’s first impression of your company for both customers and potential employees. The homepage should make people interested in exploring your website further, so take the time to write compelling content. This is a good place to outline the values and the mission of your company. Employment branding your company on the homepage is key to attracting high-level talent to explore your job openings on other pages.

The About Us page gives viewers a look inside your company. Adding videos or photos of leaders and other employees on the About Us page is one excellent strategy. Doing this will humanize your company and provide customers and potential clients an opportunity to connect with people within the organization. Remember, your customers are also your potential employees. Use this page to share a message that describes how important the talent of your company’s workforce is to the success of the organization and its customers.

Your organization’s Careers or Jobs page is the most cost-effective way to announce the employment brand by presenting captivating employment opportunities. Your job postings should be composed of well written, thought-out sentences that entice reader’s interest in your company and specific job openings. According to Salt Lake City recruiters, the Careers page should also have a list of the top reasons someone would want to work for your company. A list of five to ten items will create interest in the organization. Photos and quotes from current employees will make the Careers page even stronger.

Updating your website to use employment branding strategies is a simple, often inexpensive way to help attract top talent. Whether you make the changes in house, or ask for help from a Salt Lake City recruiting firm, it will make a world of difference when potential candidates visit your site.

Looking for Candidates in Salt Lake City? The Salt Lake City recruiting experts at Recruiting Connection can help you connect with the top talent! Contact us to see how we connect Utah’s best candidates with the best employers.