With so many companies hiring again, top candidates have an abundance of options. There are so many options out there, so how can one company stand above the rest? Now more than ever, employer brand is an important part of the recruiting and hiring efforts of every company. Employer brand is a company’s reputation among employees and candidates. While a good employer brand can be a huge advantage, an unhealthy employer brand can seriously damage your ability to attract and retain talent. Worried about your employer brand? These are 3 signs that your employer brand is unhealthy.

One sign of an unhealthy employer brand is low employee engagement. Are your employees disengaged and not participating? It’s important to gauge your employee engagement levels every quarter at least. An unhealthy employer brand can cause employees to be disinterested and just clocking in and clocking out. In conclusion, you want employees to be engaged and really wanting to be there.

Having trouble holding on to employees? The average turnover rate in the U.S. is about 22%, depending on the industry. If your turnover rates are noticeably bigger than that, it’s a good sign that your employer brand is to blame. Employees will look for other companies that have a strong employer brand. It’s frustrating to always have to be filling positions left vacant by employees that were dissatisfied. Think of all the time you could be saving and projects you can tackle when you don’t have to spend all your waking hours recruiting.

The last point waterfalls into this important sign. The effects of an unhealthy employer brand go beyond the internal employees. If you are having trouble filling open positions and taking months to fill every position, it could be that your employer brand is unhealthy. As mentioned before, candidates have many options because of the way the job market is right now. Top candidates are looking for good opportunities but also want work for a company that has a strong employer brand.

Need help diagnosing and strengthening your employer brand? Reach out to our team! They can help you bring good talent into your team that will help you build a strong team and thus strengthen your employer brand. Reach out now!