The COVD 19 pandemic led to the one of the worst recessions in U.S. history. Since the big shock at the climax of the pandemic, the U.S. economy has slowly made its comeback. However, the pandemic has led to another unforeseen consequence: The Great Resignation. According to a recent survey by Bankrate, 55% of Americans expect to search for a job in the next 12 months. With so many workers deciding to leave their jobs, how can an employer make the most out of hiring during the Great Resignation? What can an employer do during these unprecedented times? First, it’s important to understand why people are leaving their jobs to then understand how to attract the best talent.

What are the driving forces behind the Great Resignation? To start, because of the pandemic, many workers were able to take a step back and analyze what is most important to them both personally and professionally. They have reevaluated their roles in their jobs and if it’s really fulfilling their deeper purpose and goals. Another huge driving force is the emergence of wide-spread remote work. The pandemic really pushed the transition to remote work into hyper drive. Many workers are just plain not willing to make their long commutes when there are so many options for remote work.

Now that we understand why workers are leaving, it’s time to understand how to use these factors and transform them into an advantage for your hiring strategy. Check out these 4 keys to hiring during the Great Resignation.

A huge selling point for every candidate now is the ability to have a flexible working environment. Like mentioned above, candidates don’t want to make those long commutes anymore. Workers want to have the ability to work from home or more of a hybrid work environment. If your company can provide that flexibility, you will have a huge leg up on the competition.

The after-effects of the pandemic go beyond just the want for flexible working conditions, people want to feel like they are making a difference at their job and want to feel a part of something. Focus on cultivating and refining your employer brand. Sit down with executives or other colleagues and iron out what your company’s mission is. What legacy does your company want to leave? The thousands of workers that are looking for a new opportunity will be looking for a company that matches their ambition and purpose. Be that company.

Company culture is an important factor for 46% of job seekers. Of course, compensation and other benefits will always play a big part in the decision to accept a job offer. However, after the pandemic, compensation isn’t everything for workers. More and more, culture fit is becoming a bigger player. Toxic cultures and workplaces are widespread and workers are fed up with it; they are looking for a fresh start. Conduct an audit of your company culture and take the necessary steps or initiatives to beef up your culture. Cultivate a culture that your ideal candidate wants to be a part of.

Humanity and empathy go a long way with the workforce of today. Everyone has gone through a difficult time in 2020 and 2021. Workers want to be treated like humans and not just cogs in the wheel. In every interaction with employees and candidates alike, go the extra mile to show you care. You’d be surprised about how little companies invest into showing they care.

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