8 Incentives That Will Help You Attract Top Candidates

Marilyn Beck, Recruiting Connection

Although monetary compensation is an important factor, it is not the only deciding factor for top candidates. In order to attract top talent, you need to have other plans in place besides just throwing money at them. What things are important to top candidates? Take a look at these 8 incentives that you can implement at your company that will help you get the edge over your competition and attract top candidates.

Flexibility

Flexibility is an important factor that every top candidate considers. The ability to have some sort of flexibility of working from home or schedule flexibility key. This was a trend before the pandemic struck and COVID has only accelerated the want for flexibility. Schedules have been disrupted and the work/life balance has been thrown off. If you want to attract the top candidates, you need to offer a degree of flexibility to your employees.

Leadership opportunities

Top candidates want to be challenged and part of that challenge is in the form of leadership responsibilities. The best candidates are ambitious and want to work towards being in leadership positions. Create a culture of trust and give employees leadership responsibilities. The candidates will see this as an opportunity to continue their career development.

Growth opportunities

If a candidate sees that there isn’t much room for growth at your company, you can be sure they won’t be interested. Share stories about internal candidates that have grown with the company and are now in leadership positions. When there is room for growth, a candidate will typically stay longer at your company.

Chance to make a difference

Any ambitious candidate wants to know they are making a difference at the company they are working at. They want to see the impact they are having. If you present a goal to a candidate and ask them to be a part of achieving that goal, they will feel impelled to seize the opportunity.

Sense of community

A strong culture and sense of community within your company goes a long way. Nobody wants to suffer at their job. Everybody wants to feel a part of something. Create a culture of inclusion and community where the candidate can feel comfortable.

Recognition

Not only do top candidates want to be trusted with responsibility and make a difference, but they also want to be recognized for their successes. Be proactive in celebrating employees for their achievements. If candidates know they will be recognized and appreciated for their efforts, they will feel better about working for you.

Retirement saving plans

Something as basic as providing a 401k or other retirement savings plan will invite candidates to be in it for the long haul. You’d better believe these candidates are preparing for the long-term so match their plans with retirement savings. Not only will you get the best candidates now, but you will have them on your team for a long time to come.

Health plans

Especially now, having health benefits is vital. Every candidate is looking for good health plans in these uncertain times. If you can provide good health plan options, you are already at an advantage.

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About the author

Marilyn Beck is the Founder and CEO of Recruiting Connection. With over 25 years of experience as an executive recruiter in Salt Lake City, Utah, she possesses extensive knowledge of the local job market and maintains a diverse network of business leaders across various industries. Marilyn excels in building lasting relationships, earning trust, and partnering with top-tier organizations (including Fortune 1000 companies) to recruit top talent. Her dedication to understanding people’s needs, both of clients and candidates alike, has made her a respected figure in executive recruitment.

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