Your job posting will likely be the first contact a candidate has with your company. If your job posting is weak, then the top candidates will scroll right past it. It’s important to take the time to write a job posting that will invite all the best talent to be part of your company.  Use these 8 tips to write a captivating job posting:

What’s the first thing people see in a job posting? The job title of course! Include the specific title of the position on your posting. This is key because when searching on job boards and websites, a candidate will search for a specific position and you want to be appearing on those specific search queries. After writing your killer title, include one to three things that will catch the eye of a candidate. This could include salary range or any enticing perks of the job.

Share your company’s story and what makes you special. By telling your story, a candidate can feel compelled to become part of that story as well. Your story will also bring out the company culture and values. This can be an effective way for a candidate to match their values with those of the company which increases the chances of a good culture fit.

After sharing your company’s story, tell the candidate why they should want to work for your company. This part of the posting can include perks and the unique benefits of working for your company. Sell the candidate on why your company is the best company to work for.

This is a small part of the posting and is often overlooked. Include the title of the person they will be reporting to so they can get a good idea of where in the business hierarchy they will be. This can show them opportunities for growth.

Make a list of specific responsibilities this position has. By setting clear expectations in the job posting, a candidate can identify whether he or she has the experience required for this position.

Following the anterior point, mention the key skills and qualifications needed to succeed in this position. Just by looking at your posting, a candidate will be able to weed themselves out so you end up with the resumes of only the most qualified candidates.

Include the location of office where the position is located. Sell the attractive parts of the location. This will help the local applicants searching for local jobs as well as top candidates that are looking to relocate. If the position is temporarily remote due to COVID-19, make a note of that in your posting.

If you include HR’s email or a phone number, you can get candidates communicating directly with you. This can facilitate communication and get you resumes from top candidates faster.