Utah Recruiters know that talent acquisition requires marketing. To gain a competitive advantage, companies looking for the best employees need to adopt a long-term branding strategy. According to a 2014 Employer Branding Survey, 9 out of 10 small companies feel that branding works. But what is it? The definition of employer branding on Wikipedia describes it as “Employer brand denotes an organization’s reputation as an employer.” Essentially the employer brand is the company’s reputation, culture, and work lifestyle. Identifying what your company’s brand is will be the foundation for advertising, marketing, public relations, and talent management.

Why should Salt Lake City Recruiters and the companies who use them to look for the best employees worry about branding? Organizations understand that job seekers are potential employees. The decision to apply for a job at a specific company can be based the attractiveness of that company’s brand. According to a survey by Reputations Corporation, 80 percent of employees will accept less pay to work with a company with an excellent reputation. A company’s employees can also serve as its best brand ambassadors.

Employees reflect the brand through exceptional customer service. Salt Lake City Recruiters know that if a company fails to recognize how their employees make an impact on the brand, the company’s branding as a whole will fail. Essentially, the employer brand and company reputation go hand-in-hand.

Branding does not need to be expensive according to top Salt Lake City recruiting firms. The Reputations brand survey also found that 45% of small companies spent $5000 or less, while large companies spent between $120,000 and $250,000. Salt Lake recruiting firms report that many organizations roll branding into a larger marketing campaign. Creating or refreshing your company’s employment brand doesn’t have to be expensive.

Wonder how your company looks to potential employees? The Utah recruiting experts at Recruiting Connection can help you recruit the top talent by improving your employer brand. Call us at 801-278-1200 for your complimentary recruiting consultation or click the button below.