As we head into the new year, it’s time to take stock of the efforts of the last year. As part of your new year planning, it’s important to analyze every step in your hiring process. From analyzing what positions you need to fill all the way down to job offers and onboarding, it’s time to audit and revamp your strategy. With the changing times, companies need to adapt. This is particularly true with job descriptions. Job descriptions are the first contact that potential employees have with your company. It’s pivotal to make sure that first impression builds the employer brand and attracts the top candidates to your company. Here are 5 things you need to consider when writing job descriptions in 2022.

Unfortunately, with all the new variants, it’s likely that COVID-19 will still have a huge impact on the workplace in 2022. Workers need flexibility and the security in knowing that their workplace has the correct measures in place to keep them safe. In your job descriptions, include a snippet about the precautions your company is taking to protect its employees. Things like social distancing and having contingency plans in place helps give potential candidates confidence that their wellbeing is a top priority.

Now more than ever, employees want to feel a part of something that matters to them and the world. Since the beginning of the pandemic, workers have reevaluated what is truly important to them and have placed a renewed emphasis on finding a job that gives them purpose. Adding your company mission statement allows potential employees to connect with your purpose as a company and see if it aligns with their individual purpose. An inspiring mission statement can make all the difference to a top candidate and will give you a step up on the competition in 2022.

Who better to ask for insights on how to attract candidates than those that have already been attracted to your company? In a candidate’s job market, insights from those that were candidates themselves not too long ago can make a big difference. Ask your current employees what helped them decide to join your company. What attracted them the most? What aspects of your culture really stood out to them? These insights will take your job descriptions to the next level.

Many candidates have become disillusioned by their current employees because of unfulfilled promises. Many job descriptions are just vague enough to leave room for interpretation which in turn leads to overpromising. Transparency is the name of the game in 2022 and there’s no better way to start than setting clear expectations in your job descriptions. Let potential candidates know exactly what’s expected of them, what the typical work week looks like, and hey, why not throw the salary range in there? Setting clear expectations will set the relationship off on the right foot.

Let potential employees know why this open position is the best decision they will make. Let them know what’s in it for them. An important part of the job description is telling the story of why this is the next best step for their career. Instead of focusing on what the company expects of the candidate, try shifting the focus to what the candidate can expect from the job. This helps a potential candidate envision what it would be like to work at your company.

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